If you haven’t caught the wave of retro culture making a comeback in recent years, our latest collaboration might just bring back vivid memories of your favorite arcades blasting 90s hit music. 

The first of many collaborations lined up for this brand new year, we recently teamed up with global music collective YETI OUT and non-profit retro gaming preservation specialist RETRO.HK to launch a limited edition S-GEAR at an exciting pop-up in downtown Hong Kong. 

Set in BELOWGROUND, a basement turned retail concept in one of Hong Kong’s premiere shopping malls, the pop-up celebrates the interconnectivity of musical subcultures and retro game culture. Shoppers are treated to a nostalgic trip down memory lane where they can shop for the PIXEL.YETI LIMITED EDITION S-GEAR along with an epic collection of 90s game memorabilia curated by YETI OUT and RETRO.HK. From Street Fighter merch to old-school Nintendo gaming consoles, avid gamers and long time collectors can find unique keepsakes and rare collectibles in-store.  

“We grew up loving and playing these games and consoles,” said Gary So, Chief of Brand at SOUL. “Video games and music go hand in hand. We want to use the power of our products (S-GEAR), in a collaborative effort with YETI OUT and RETRO.HK, to showcase the movement, history and culture of video games and music together.  

 Paying tribute to the rich history of the gaming and music community, the SOUL team, together with YETI OUT and RETRO.HK, launched a limited edition S-GEAR true wireless earbuds decked out in true retro fashion. The charging case features a white and purple yeti illustrated in 8-bit game style, transforming one of our best-selling wireless pairs into a unique collectible. A nod to the legacy of gaming culture and the role that a solid soundtrack plays in our favorite gaming experiences. 

While we’ve moved away from wired consoles and TV boxes, and entered a new era of online gaming and wireless technology, we’re proud to participate in this celebration of a diverse community of gamers, musicians and artists.

The PIXEL.YETI LIMITED EDITION S-GEAR is currently available at the Basement, Landmark Hong Kong, 15 Queen’s Road Central. But watch this space, our exclusive limited edition true wireless earbuds will be coming online soon! 

To learn more and purchase the Limited Edition product, head over to https://soulnation.com/products/s-gear