

Our journey began with SOUL®️ by Ludacris when we launched in the U.S. in 2010. As we grow into a brand selling in more and more regions globally, we strive to remember where we have been and who we are. Since day one, the company specializes in designing and offering high quality, noise cancelling, and wireless audio products like earphones that have an emphasis on technology and innovation.
Whether you prefer wireless earbuds, headphones or speakers, SOUL products are designed in harmony with life’s hustle for you to KEEP GOING.
BRAND HISTORY

2010
Brand, SOUL by Ludacris was created

2011
Worldwide Distribution Begins
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2012
Collaboration with Big Bang, famous K-Pop Group

2013
Expansion with Sport Series usedBolt’s traning needs as a reference

2014
Introduction of Lifestyle Productline and collaboration with PSY

2015
First Sport Wireless Earphones“Run Free Pro”

2017
Early True Wireless Product Development

2018
Development of our first A.I. Tech on Audio Product

2020
Initiate the development of ANC headphones

2024