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Our Mission

OUR MISSION, VISION AND VALUES

OUR VALUES

World-renowned sound and product engineers created SOUL’s first signature sound curve with our SL Series headphones, but we never gave up and continued our mission to create the best quality audio products. Fusing together both the latest audio technologies and great value, every one of our high-quality wireless earphones is designed with an emphasis on three key elements: Power | Clarity | Comfort

OUR MISSION

Our Mission is to create the highest quality headphones, earphones and audio products for everyone with the latest technology and best value.

OUR VISION

Our Vision is to become a pioneering smart hearable company by motivating and bringing wellness to everyone in the world.

OUR HISTORY

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Brand, SOUL by Ludacris, was created

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Worldwide Distribution Begins

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Collaboration with Big Bang, famous K-Pop Group

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Production Line Expansion with Sport Series

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Introduction of Lifestyle Product line and collaboration with PSY

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Expansion of Sport Series and launched our first sport wireless earphones “Run Free Pro”

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Early True Wireless Products Development

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Development of our first A.I. Tech on Audio Product

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Sport Tech Hearable Development

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Delivery of the World’s first A.I. true wireless Hearable earphones

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