SOUL ANNOUNCES NEW PARTNERSHIP WITH TIM TEBOW

It's Tebow Time!

SOUL Announces New Partnership with Tim Tebow

We are thrilled to welcome acclaimed football star Tim Tebow as a new brand ambassador. The quarterback will be featured in our "SOUL of Greatness" video series and campaign, as well as represent the SOUL brand throughout the year during various events. He will also be a development partner for his own specialty branded SOUL products.

Tim Tebow’s “SOUL of Greatness” spot is slated to debut late this summer, in which he will be sporting the sleek SL150 white headphones. The “SOUL of Greatness” video series, which launched in early June, is designed to inspire and demonstrate how dedication and focus help to enable the achievement of greatness.

"Before a game, I throw on my headphones and listen to music to help me get focused and motivated,” said Tim Tebow. "It's why I'm so proud to be representing SOUL, helping spread the word that greatness can be achieved from within."

Tim Tebow joins fellow SOUL partners, Olympian Usain Bolt, Euro 2012 champion Cesc Fabregas, NBA player Dwight Howard, and original SOUL by Ludacris brand partner Chris “Ludacris” Bridges, who will also each appear in key video spots for the series.

Stay tuned, and become a part of the #SOULofGreatness movement.

Hashtag: #SOULofGreatnes

SOUL Twitter handle: @SOULbyLudacris

SOUL Facebook page: SOUL Electronics

SOUL YouTube Channel: http://bit.ly/SoGYouTube

SOUL. The official sponsor of Greatness