Free shipping on all orders over USD $100.



Giving back is good for the SOUL. And October 1st in North Carolina it was great for entertainment too, especially if you love basketball. Chris Paul hosted his first charity NBA all-star event that turned into a crazy dunk contest with Lebron James, John Wall, Dwyane Wade, Keven Durant, Mario Chalmers, Rudy Gay, Josh Selby, Kyrie Irving, Steph Curry, JR Smith, & Carmelo Anthony.

SOUL by Ludacris was a proud sponsor of the sold-out event to benefit Winston-Salem State University (where the game took place) & Paul’s CP3 Foundation, which focuses on enriching communities of Winston-Salem & New Orleans.

Want to watch highlights of the game? Click here.

Want to know more about Paul’s CP3 Foundation? Click here.

Latest Stories

This section doesn’t currently include any content. Add content to this section using the sidebar.