On September 1st - 5th, SOUL by Ludacris, in partnership with Ludacris, DTP Records, Seagram's Gin, and The Ludacris Foundation presented the 6th annual LudaDay Weekend 2011 in Atlanta, GA.

Hundreds of Ludacris’ celebrity friends came out in support attending scheduled events all over the city including private parties, dinners, a Braves game, pool parties, and a celebrity basketball game ft. teams coached by Justin Bieber & Ludacris. Several shows, including the Isley Brothers Reunion Concert w/ El Debarge and Carl Thomas in Chastain Park rounded out the incredible weekend. Throughout the festivities SOUL listening stations helped amplify the experience, as guests gathered around to check out the headphones.

Thank you to all who “survived” LudaDay Weekend 2011… Justin Bieber, Vin Diesel, Terrance J, Lance Gross, Estelle, Shawty Lo, Sean Garret, Ciara, LeToya Luckett, Keshia Knight Pulliam, Angela Simmons, Lala Vazquez, Carmelo Anthony, Chris Paul, Tika Sumpter, and many more.

Watch for pics coming soon!