SOUL by Ludacris headphones were featured on March 22, 2011 at BB Kings in New York City, when the XXL Freshman Class packed the house for a 4-hour concert. As an exclusive sponsor of the event, we were happy to strut our stuff throughout the night to special guests including Birdman, Rev Run, Pusha T, Big Sean and more. Here is YG for ya… and more pics from the FRESHMAN CLASS PHOTO SHOOT - what a night!

- by Patrick Tang
SOUL SPOTS... XXL HIP HOP HEAVY WEIGHTS
- by Patrick Tang
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CATCHING UP WITH LUDACRIS: TEAMING UP WITH DAVID GUETTA
CATCHING UP WITH LUDACRIS: TEAMING UP WITH DAVID GUETTA