For the past 10 years SOUL has made its mark in the consumer electronics industry. From launching its first pair of over-ear headphones with Ludacris to now launching the world's first A.I True Wireless Hearable earbuds. Let’s take a look back at some of our greatest accomplishments through the years:

2010

It all started back in 2010 when SOUL by Ludacris was created. Our goal was to create a headphone that provided superior sound quality that also had an attractive look to it, because many products didn’t offer style and sound quality. We created some world-class over-ear headphones with Ludacris, such as the SL300 noise cancelling headphones, SL150 high definition headphones and more.

2013

While creating high quality over-ear headphones was successful, we wanted to expand our product line. We launched our Sport Series product line which included the Transform, Combat+ and more. To launch this product line, we collaborated with some of the top name athletes such as 19 time Olympic gold medalist Usain Bolt, former Heisman and NFL quarterback Tim Tebow, and MMA fighter Brendan Schaub to represent what would be known as SOULNATION. 

2015

Five years ago, we launched our first sport wireless earbuds, the Run Free Pro. We continued creating wireless products and even expanded into a lifestyle product line with collaborations with Korean pop star Psy, known worldwide for his hit single "Gangnam Style". 

2018

The SOUL team has always been innovative thinkers, always looking ahead for what the next big product could be. SOUL began the beginning stages of the development of the first A.I Tech Audio Product. 

2019

In 2019, we expanded into the product line that we are known for today, true wireless earbuds. The X-Shock was our first absolute true wireless earbuds that we launched.

2020

Now 10 years later, we are still creating world-class true wireless earbuds and currently have nine different products ranging from earbuds to over-ear headphones to speakers. We are excited to say that we are finishing up the development of the world’s first A.I True Wireless earbud, the BLADE and our SOUL Fit app. 

So to celebrate the past 10 years and another 10 more we are running a site wide 25% off sale! Be sure to stay tuned and follow our Instagram for upcoming giveaway and events! Have a happy holiday and remember to always Keep Going!