Our journey began with SOUL®️ by Ludacris when we launched in the U.S. in 2010. As we grow into a brand selling in more and more regions globally, we strive to remember where we have been and who we are. Since day one, the company specializes in designing and offering high quality audio, noise cancelling, and wireless products with an emphasis on technology innovation that supports active and on-the-go lifestyles.
World-renowned sound and product engineers created SOUL’s first signature sound curve with our SL Series headphones but we never gave up and kept going on our mission in creating the best quality products for everyone with the latest technology and best value. Ever since then, every SOUL product is designed with an emphasis on three key elements: Power, Clarity, and Comfort.