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      Our Story

      Our journey began with SOUL®️ by Ludacris when we launched in the U.S. in 2010. As we grow into a brand selling in more and more regions globally, we strive to remember where we have been and who we are. Since day one, the company specializes in designing and offering high quality audio, noise cancelling, and wireless products with an emphasis on technology innovation that supports active and on-the-go lifestyles.

      World-renowned sound and product engineers created SOUL’s first signature sound curve with our SL Series headphones but we never gave up and kept going on our mission in creating the best quality products for everyone with the latest technology and best value. Ever since then, every SOUL product is designed with an emphasis on three key elements: Power, Clarity, and Comfort.


      Our Commitment & Belief

      Our commitment to you is that every employee at SOUL is dedicated to creating products that you can feel through the sounds of your favorite tunes because music is the fuel to your heart and SOUL.

      Our belief is that every SOUL has a story. The Heart of every act- the reason why. It Propels every Person. The running, leaping and dancing. It's behind every entrepreneur, artist, musician, dancer and athlete. The Striving, perseverance, and overcoming. It gets you up early and keeps you up late. It's the voice in your head that says...KEEP GOING!


      SOUL delivers signature sound quality with powerful deep bass. The power that emanates from SOUL’s headphones and speakers move you. It inspires and gives listeners the intensity necessary to take their activities to the next level.


      SOUL’s signature sound quality is coupled with unmatched and pristine clarity of mid and high frequency ranges. We do not sacrifice sound for bass or noise-cancellation. Hear the words in your favorite songs and movies with clear, accurate and balanced sound, as intended to be heard and not masked by over pounding bass!


      SOUL also focuses on quality, construction and comfort. SOUL products are long lasting, provide secure fit and are durable in construction. SOUL headphones are designed and engineered to be ultra comfortable, lightweight and ergonomically designed for satisfying long listening sessions.


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